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The Start-Up Ecosystem in India – Present Scenario

During 2014-15, more than 98,000 new companies were incorporated in India.2 According to a recent study by Nasscom, India ranks third among global startup ecosystems with more than 4,200 startups that employ close to 85,000 employees. With over $5 billion worth of investment in 2015 and three to four startups emerging every day,3 it is projected that the number of Start-Ups in India will increase to more than 11,500 by 2020, with job creation from these entrepreneurs reaching 250-300k by 2020.4 The number of Investors has also risen multi-fold in the past few years. At the same time, the number of funds investing in India grew by 40% between 2013-14 and half of those funds were investing in India for the first time.3Thus, the ecosystem for both technology and traditional startups has been expanding at a quick pace. With so much happening around, we can safely say that there is a revolution presently undergoing in India. This can certainly not be dismissed as a passing trend and it’s surely going to change the way the markets are working today in India. 5Moreover, the statistics on the demography of the ecosystem says that 72% of the founders are less than 35 years old making India home to the youngest of entrepreneurs in the world. For more Read 

India – the world’s fastest growing startup ecosystem

In recent years, the Indian startup ecosystem has really taken off and come into its own—driven by factors such as massive funding, consolidation activities, evolving technology and an burgeoning domestic market.

The numbers are telling—from 3,100 startups in 2014 to a projection of more than 11,500 by 2020, this is certainly not a passing trend. It’s a revolution. And it’s going to change the way the markets are working today in India

Why digital marketing and not traditional forms of marketing?

In digital marketing, there are organic ways to grow your consumer base without incurring large amounts of money, it has low entry barriers and scale. A lot can be done with less and sharp targeting leading to less wastage. Read More
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